The Heartland Institute’s recent stunt of mailing unsolicited packets of propaganda to thousands of teachers across the nation continues to win further bad publicity for the climate-change-denying think tank. (Self-inflicted damage is something of a Heartland specialty: remember its 2013 billboard comparing “believers” in global warming to the Unabomber? As the Los Angeles Times (May 9, 2012) noted, it cost Heartland the support not only of allies who reject the scientific consensus on climate change but also of a number of wealthy corporate sponsors.) But Schadenfreude isn’t the only consequence. The stunt also seems to have invigorated a lot of educators, scientists, parents, environmentalists, and even legislators to speak up and speak out on the need to support climate education.