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Sound Bites to Superbugs: How to Communicate Risk to the Public and Physicians

Josh Rosenau - NCSE; Robyn Wilson - The Ohio State University; James Hughes - Emory University; Tara C. Smith - University of Iowa
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June 17, 2012
American Society for Microbiology 2012 Meeting
Moscone Convention Center
747 Howard Street
San Francisco, California

Science denial is prominent in many areas of expertise. When individuals deny health and medical information, consequences can be serious. Anti-vaccination sentiment has increased and led to outbreaks of preventable disease. In this session, attendees will learn how to communicate risk effectively to the general public; to understand why individuals do not accept scientific evidence; and to work with physicians to facilitate increased understanding.

For more information: 
Visit the ASM2012 website